Dan Spink
Former Y&R
New York
Ad Executive

For anyone seeking to develop professional creative or evaluative skills in advertising. This totally online course moves through three focal points over a three-step course; (1) Brand Positioning, (2) Advertising Strategy, and (3) Advertising Execution. The course typically runs four to five weeks to complete all three steps. Class participants will learn to use proven tools such as the “Creative Workplan,“ the primary strategic tool successfully used by Young & Rubicam Advertising and other major New York ad agencies. Clients begin the course by defining the types of advertising of most interest to them and bring actual, work-place advertising projects (if edited for confidentiality) into the class. This online class becomes one-on-one tutoring. For more information please contact: Dan Spink danspink@dceo.rutgers.edu | 732.932.8919

"What a difference a class makes! After (this) course I had more confidence in my writing and gained the knowledge I needed to write more engaging ads."

Carissa S.

"I learned...about strategy development and execution. Almost immediately, my writing improved. My director, pleased with the trnasformation, assigned high profile projects to me."

Aurora A.

Course ID: O-B011: ALWAYS Open