For anyone writing, or managing the writing, of advertising or promotional material for any purpose. All levels of writing experience are welcome--including beginners. The course first defines the specific needs and interests of each participant and then tailors the writing training to those specific needs. In all cases, participants will learn and practice the same professional development process used by all major advertising agencies; a process that can be summarized as (1) strategy development, followed by (2) executional development. Participants are encouraged to bring their real-world tasks or assignments from the work place edited for confidentiality. Small class size ensures personalized attention. For more information on this course contact Dan Spink: danspink@dceo.rutgers.edu.

Course ID: B026- Next Class Starts Sat. Jan. 9, 2010