For anyone seeking to develop professional creative or evaluative skills in advertising. This totally online course moves through three focal points over a six-hour program; (1) Brand Positioning, (2) Advertising Strategy, and (3) Advertising Execution. Class participants will learn to use proven tools such as the “Creative Workplan,“ the primary strategic tool successfully used by Young & Rubicam Advertising in New York, for over fifty years. Clients are encouraged to begin the course by defining the types of advertising of most interest and to bring actual, work-place advertising examples or projects (if edited for confidentiality) into the class work. Small class size ensures personalized attention.

Course ID: O-B011 OPEN ONLINE -